|Statement||H. Frazier Moore, Bertrand R. Canfield.|
|Contributions||Canfield, Bertrand R.,|
|LC Classifications||HM263 .C25 1977|
|The Physical Object|
|Pagination||xv, 528 p. ;|
|Number of Pages||528|
|LC Control Number||76028886|
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public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most favorable light. Public Relations presents a clear, engaging and contemporary picture of public relations principles while seamlessly integrating technical and cultural shifts brought about by the rise of social media. Both its professional relevance and digital savvy make Public Relations the new standard for introductory public relations courses. “How to Win Friends and Influence People” by Dale Carnegie: This book has been called the Public Relations bible – Having sold over 15 million copies since 1 st being published in as Carnegie. The idea of public relations has been around as long as people have sought to persuade other people to get them to do something, not do something, or keep on doing something. But public relations became a formal profession in America roughly between late s and early s.